For many years, Cheyna Ross worked deep in the trenches of the events industry, planning everything from milestone birthdays to large-scale community functions. She says, “I lived and breathed the beautiful chaos of creating moments people remember forever. But somewhere between juggling timelines, invoices, and chasing perfection, I hit burnout.”
The turning point came while consulting for a company that expected far more than they were willing to invest — and far more than I had the capacity to offer. Around the same time, I became a mother, and everything shifted. I realised that the pace I was living and working at wasn’t sustainable — and it certainly wasn’t what God was calling me to. I felt Him leading me toward something more purposeful: to work with intention, not exhaustion.
That’s when I began to pivot more towards strategy, consulting, and mentorship, while my team handled the full event execution. Today, my business, She’s Cheyna (Pty) Ltd, helps others plan and host meaningful, aligned events — especially those with a community heartbeat.
Your events are therefore more than just a pretty setup?
Too often, events focus on appearance — the lights, the look, the Instagram moment — while skipping the basics: guest flow, safety, ablutions, and most importantly, purpose. I believe every successful event starts with one question: What is the goal? Once that’s clear, every decision should align with that purpose.
I felt Him leading me toward something more purposeful: to work with intention, not exhaustion
