NEW Avon Hydramatic Matte Lipstick: bold on the outside, caring to the core

South Africa’s coolest makeup brand for 12 consecutive years* has launched a dream lipstick for thousands of women who love a matte lip look but don’t like the feeling of dry lips. Avon’s new Hydramatic Lipstick is a matte lipstick with a revolutionary hyaluronic core that helps to hydrate lips.

Through the Hydramatic Lipstick, Avon’s team of scientists and experts have created a central core, powered by an exclusive blend of skincare ingredients: hyaluronic acid and glycerin, and surrounded it with intense matte colour.

“Avon asked thousands of women around the world to share what they would love in their dream lipstick,” Lukasz Kowalczyk, Head of Onmichannel Brand Experience at Avon Justine. “The result is a world first matte lipstick with amazing colour that stays matte, and a hyaluronic hydrating core which gives lips the moisture they crave.”

The game-changing lipstick is available in 12 shades that are suitable for all skin tones, and retails at only R129, true to Avon’s mantra that  People #ChooseAvon for high quality products at a fraction of the cost.